Resume

Work Experience

UC Berkeley Sutardja Center for Entrepreneurship & Technology

Berkeley, CA | 2015 – Present

Collaborates with vendors, faculty, alumni, staff, students, donors, media, and contractors to design and implement strategic marketing initiatives.
Supports strategic planning as a member of the leadership team and consults on messaging, mission, values, objectives, and key results.
Founded and developed the Berkeley Gateway to Innovation (BEGIN) ecosystem website, helping to make the Berkeley innovation ecosystem more accessible, and facilitating relationships with faculty and staff in different areas of campus.
Authors articles, develops academic brands and websites, and produces print and digital collateral to drive marketing efforts.
Recruits, trains, supervises, and evaluates communications staff. Sets priorities and plans workflows.
Acts as public relations contact for the Center. Receives media inquiries, facilitates interviews, pitches stories, and develops relationships with VIPs.
Promoted from specialist to director to chief marketing officer in just 4 years.

UC Berkeley Industrial Engineering & Operations Research

Berkeley, CA | 2015 – 2022

Created strategic marketing campaigns and initiatives to support and disseminate engineering research, highlight innovative alumni, and recruit students for PhD, master’s, and undergraduate programs.
Led the development of the IEOR Advisory Board, which includes more than 20 prestigious alumni, to guide strategic initiatives for the department and develop fundraising campaigns, helping to secure more than $12 million during my tenure.
Authored articles, developed websites, created and developed social media channels, and served as the main contact for public relations for the IEOR department.
Worked with student groups on communications campaigns, events, and other engagement activities.
Recruited, managed, trained and directed communications staff. Set priorities and workflows to develop websites, create content, designs, and execute marketing activities.

Tree Davis

Davis, CA | 2012 – 2015

Led all aspects of a non-profit organization: program development and innovation, budget management, marketing & communications, event organizing, relationship building, fundraising, and technology development.
Built community presence and brand awareness through events and marketing, and achieved program goals which strengthened relationships with key partners such as the City of Davis and the UC Davis Arborteum.
Formed a new relationship with the City of West Sacramento, and led the development of a $550,000 grant proposal with the State of California, which was accepted, increasing the annual budget by over 100%.

2019-present: Co-chair, Professional Degree Programs MarComm Network, UC Berkeley Community of Practice
2017-present: Advisory Board Member, City of Berkeley Startup Cluster
2017-present: Lead, Berkeley BEGIN ecosystem website
2020-2022: Judge, Global Consortium of Entrepreneurship Centers Conference
2021: Judge and mentor, UC Berkeley Education, Technology & Entrepreneurship course
2020: Facilitator, The Leadershape Institute
2019-2020: Mentor, Berkeley Staff Assembly Mentorship Program
2019: Organizer, Berkeley Communications Conference (BC2)

Chancellor’s Oustanding Staff Award (COSA). Awarded to 24 out of ~28,000 staff at Berkeley (2022)
UC Berkeley STAR Achievement Awards (2020 & 2021)
SPOT Achievement Awards –Berkeley staff and managers nominate exceptional staff to receive a SPOT recognition. Received six SPOT awards since 2015.

University of Wisconsin – Eau Claire

University of Wisconsin – La Crosse

University of Wisconsin – Madison