About

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Bio

Keith McAleer currently serves as chief marketing officer at the Sutardja Center for Entrepreneurship & Technology at the University of California, Berkeley. He is passionate about using design and technology to solve problems and make a positive impact on society and the world.

Before working at UC Berkeley, Keith worked in non-profit and political organizations. He served as executive director for Tree Davis, a non-profit dedicated to improving the urban landscape to support community health and resilience. Before Tree Davis, Keith directed political campaigns for progressive groups.

Vision: To continually bridge the gap between creativity and technology, fostering innovation in every endeavor. My goal is to leverage strategic marketing and contemporary design to bring about tangible growth, meaningful connections, and to illuminate the potential within organizations.

Values:

  1. Innovation at Heart: I believe in constantly pushing boundaries, challenging norms, and seeking fresh perspectives. Stagnation is not in my vocabulary; I’m always on the lookout for the next big idea.
  2. Purposeful Design: Design is not just about aesthetics. Every pixel, every color, and every font has a purpose. I strive to create designs that not only look good but also fulfill a strategic goal, ensuring that form always follows function.
  3. Integrity & Trust: Honesty and transparency are the cornerstones of my professional relationships. I maintain a commitment to ethical practices, ensuring that every project, big or small, is approached with the utmost sincerity.
  4. Collaboration & Growth: I recognize the value of collective intelligence. By forging strong relationships and collaborating with diverse teams, I believe we can achieve far more than we could individually.
  5. Outcome-Oriented: Every strategy, campaign, or design I undertake has a clear objective. By staying outcome-focused, I ensure that efforts are not just activities, but pathways to achieving real-world results.
  6. Continuous Learning: The digital landscape is ever-evolving, and so am I. I'm committed to personal and professional development, constantly seeking to enhance my skills and stay abreast of industry advancements.